Business Growth & Optimisation

In an industry where every dollar counts, optimising your restaurant profit margins can mean the difference between feast and famine. Like baking a delicate soufflé, if the conditions aren’t maintained perfectly, you run the risk of ending up with a flop. The key is to find ways to chop your costs and make your revenue more flavourful without compromising quality or the diner experience. Let’s explore some of the most effective strategies to keep your restaurant serving up success for years to come. 1. Upskill for the upsell. Your team plays a huge role in increasing profitability. Proper training helps waitstaff serve diners more efficiently, upsell effectively (without being pushy), and create an experience that encourages repeat visits. Make sure your team knows the menu inside out and can confidently recommend high-margin items to boost sales with minimal effort. But don’t stop there. Host regular tasting sessions so staff can speak authentically about the dishes. Share the story behind ingredients or the chef’s inspiration – people love a narrative, and it can nudge diners toward higher-margin options. Consider introducing friendly competitions between staff around upsells or rewards for top performers. A motivated, informed front-of-house team is one of your most powerful revenue tools. 2. Keep food costs from boiling over. Your cost of goods sold (COGS) is one of the biggest expenses in running a restaurant. Keeping a close eye on things like supplier prices and portion sizes can help you maintain healthy margins. Buying in bulk and focusing on seasonal ingredients can lead to significant cost savings while maintaining quality. Dig into your data and calculate plate costs for every dish. Are you pricing accordingly? Another important aspect is wastage. Waste logs are extra effort, but they're useful for tracking what gets tossed and why, enabling you to tweak your processes to reduce it in the future. Even a 2% reduction in food waste can significantly impact your bottom line. 3. What’s on the menu? Don't think of your menu as just a list of your dishes – see it as a tool designed for maximising your restaurant's profit margin. Menu engineering allows you to prioritise high-margin items, remove dishes that aren’t selling well, and set prices strategically. Place your best-performing items in spots where diners’ eyes naturally go (top-right corner first, then moving to the centre), and consider drink pairings to increase your average order value. Be liberal with provenance descriptors for example the region or farm. Diners love to know where their food has been sourced from, so add detail here to satisfy their curiosity and whet their appetite. Another thing to consider is removing currency symbols. A study conducted at the Culinary Institute of America's St. Andrews Café explored this phenomenon. The researchers found that when menus omitted currency symbols, customers tended to spend more compared to when menus included the dollar sign or the word "dollar." This suggests that a simple typographical change can have a measurable impact on consumer behaviour. 4. Negotiate with your suppliers. Every supplier you work with, from your butcher to your electricity provider, is an opportunity for negotiation. Regularly reviewing your contracts and shopping around for better deals can lead to big cost savings over the course of a year. Even your wine supplier, waste management service, and EFTPOS terminal provider may be open to custom pricing. At Zeller, if your business is processing over $250K per year in card payments, our sales team will work with you to explore a custom solution for your business. 5. Speed up table turnover (without rushing your diners). More diners means more revenue, but the trick is to improve efficiency without making patrons feel hurried. Things like optimising your seating layout (placing bigger tables closer to the kitchen, for example), training staff to repeat orders back to diners to cut down on mistakes, and (if appropriate) reducing wait times with digital ordering can all help to speed up the process. One easy way to improve table turnover is to enable diners to pay at the table. Zeller’s innovative Bill at Table allows customers to settle their bill quickly, split payments effortlessly and tip with ease, making for happier diners, faster table turnover, and, consequently, increased revenue for you. On top of this, Zeller Bill at Table allows you to provide your diners with digital receipts via SMS, email or QR-code, saving you money on receipt paper. And because Bill at Table is exclusive to Zeller Terminal , you’ll pay no monthly rental charges or complicated processing fees to use it – plus you can switch on surcharging to easily pass on the flat 1.4% transaction fee to your diners with zero-cost EFTPOS. 6. Put your money to work. There’s more to maximising profits than cutting costs and selling more stock – your money should also be working for you in the background. With a high-interest savings account like the Zeller Savings Account , you can earn interest on your takings while keeping funds easily accessible for operational expenses. Whether you’re setting aside money for expansion, new equipment, restaurant renovations, emergency repairs or seasonal fluctuations, having a dedicated savings strategy is a smart move that improves restaurant profitability long-term. Another thing to consider is expense management. Zeller Corporate Cards make it easy to monitor spending on things like expansion, new equipment and renovations, helping you stay on budget. With detailed transaction insights and spending controls, you can ensure every dollar is accounted for to keep your operations running smoothly. 7. Consider offering delivery and takeaway. These days, more diners than ever are opting for delivery and takeaway instead of dining in, and if your restaurant doesn’t offer these options, you could be leaving money on the dining table. Expanding your reach through third-party platforms (like UberEats and Deliveroo) or your own in-house system can create an additional revenue stream. Just be sure to factor in delivery costs and adjust your menu pricing accordingly to ensure you maintain profitability. Also consider simplifying your menu for off-premise dining. Not all dishes travel well, so curating a smaller list of top-performers that hold up in transit could be a sensible move. 8. Trim fat from your roster. Optimising staffing is one of the most effective – and most often overlooked – ways to boost profit margins. Use historical sales data to build smarter rosters that match staffing levels to peak demand. Cross-train team members to cover multiple roles, which helps reduce the need for additional hires and improves operational flexibility. This way, you keep service levels high while trimming unnecessary labour costs. Consider using scheduling software that tracks labour-to-revenue ratios and allows for easy forecasting. Communicate clearly with your team about expectations and availability, and foster a culture where efficiency is rewarded, not just clocked hours. 9. Turn one-time diners into regulars. Loyal customers typically spend more and visit more often. Implementing a loyalty program – whether it’s points-based, tiered rewards, or surprise incentives – can drive repeat visits and increase average order values. Also remember many modern POS systems allow for seamless loyalty program integration, making it easy for both staff and diners to participate. Beyond loyalty programs, regular engagement helps. Use email newsletters to share specials, events or behind-the-scenes content. Spotlight staff and regulars on social media and offer birthday perks. Make guests feel like part of your restaurant family. 10. Make your online presence as tasty as your food. Before anyone walks through your doors, they’re likely checking you out online. Make sure your Google My Business profile is accurate, your menu is current, and your website is mobile-friendly. Encourage happy diners to leave positive reviews on Google, TripAdvisor and Facebook, and take the time to respond to feedback. A strong digital presence builds trust and increases foot traffic from first-time visitors. Invest in high-quality photography and video content. Focus on your most photogenic dishes and highlight your restaurant's personality. A great online impression sets the stage for an even better one in person. 11. Serve up some data. Use your POS analytics to understand your best-sellers, identify slow nights, and see where margins are highest. Track which promotions drive traffic and which ones tend to fall flat. Data-driven decisions take the guesswork out of growth. Keep an eye on metrics like table turnover time, average ticket size, and staff productivity. Even reviewing customer feedback over time can reveal patterns worth addressing. 12. Don't just set the table – set the mood. How your restaurant feels impacts how much guests spend – and how likely they are to return. Music, lighting, scent, seating comfort, decor and even acoustics all influence diner psychology. Create an ambience that matches your brand and encourages lingering, indulging and returning. Low-cost updates like mood lighting or seasonal decor can make a big difference. Ambiance doesn’t need to break the bank, but it shouldn’t be an afterthought. The ultimate recipe for tastier profit margins. Maximising your restaurant’s margins requires a strategic approach that balances cost control with revenue growth. By training your staff to upsell, optimising your menu and negotiating with suppliers, you can boost profitability without sacrificing quality. On top of this, finding ways to improve your table turnover and make your money work harder for you – plus potentially adding new revenue streams in the form of delivery or takeaway – can help futureproof your business. Add in a pinch of data, a splash of ambiance, and a generous helping of loyal regulars, and you’ve got a recipe for long-term success.

Picture this. It’s a busy Friday night and you have a growing line of hungry diners waiting to be seated. You look around the restaurant and can see several tables that have finished their meals and are now trying to catch the eye of a waiter to make the inevitable ‘May we please have the bill?’ gesture. From that point on, a series of steps will typically take place. The waiter will: 1. Head to the POS, print the bill and place it in a billholder 2. Take it to the table for the diners to give it a once over 3. Once the diners have signalled their approval, head back to the POS 4. Return to the table with an EFTPOS machine 5. Process the payment at the table That's five lengthy steps in a best case scenario where the restaurant is already taking payment tableside. If not, it’s even lengthier. This bill-time bottleneck has been slowing table turnover down for years, but thankfully our newest feature Bill at Table is here to change the restaurant payment process for good. What is Bill at Table? Zeller Bill at Table enables you to present your diners with digital, itemised bills displayed on Zeller Terminal's large-format screen, and then accept payment tableside instantly. It helps you to turn tables up to 73% faster from bill request to out-the-door, provide a streamlined diner experience and ultimately increase revenue by seating more tables. Bill at Table works seamlessly with Impos and Tevalis point-of-sale, and makes the checkout process smoother and more rewarding for everyone involved. How does Zeller Bill at Table work? Once enabled, using Bill at Table is simple: Choose a table: On your Zeller Terminal , select the table in your venue from the list. Present the digital bill: Show the itemised bill to your diners on-screen. Process the payment: Diners can pay with their card or mobile device, and even add a tip or split the bill amongst their group. Offer a receipt: If requested, provide the diner with a printed or digital receipt. The diner can also scan the QR code on-screen to download the receipt to their device. This straightforward process combines billing and payment into one step, cutting down wait times and improving the overall experience. What are the benefits of Bill at Table? Bill at Table significantly cuts down the time taken to turn tables at the end of the meal . In fact, restaurants who have implemented Zeller Bill at Table have seen table turnover time slashed by as much as 73% , ultimately enabling them to serve up to three additional tables in every sitting. Take tips tableside with Pay at Table. By using Bill at Table and Pay at Table , patrons are more likely to leave a tip than if they head up to the counter to pay, because as Ben Hickey from The Roosevelt in Potts Point said, “When they get up to pay, the magic is gone”. With the tipping prompt built seamlessly into Zeller Terminal, wait staff don't have to ask the awkward question, ‘Would you like to leave a tip?’ – the system prompts it instead. How to get started with Zeller Bill at Table. Bringing Zeller Bill at Table into your restaurant is easy: Check compatibility: Make sure your venue uses Impos or Tevalis point-of-sale, and that it’s integrated with Zeller. We’ll be bringing Bill at Table to many other POS very soon. If you’d like to see it integrated with yours, please let us know at feedback@myzeller.com Chat with our sales team: They’ll guide you through the steps to getting Bill at Table up and running in your business. Train your staff: Guide your team through the simple process to ensure a smooth implementation. By enabling Bill at Table, your restaurant can improve efficiency and enhance the billing experience for both staff and diners. It’s one of those little things that add up to make a big difference. Say goodbye to frustrated diners and sub-optimal table turnover. Say hello to Zeller Bill at Table.

There’s no denying the data, Australians are tipping more than ever – even in the face of the ongoing cost of living crisis that’s dominated news headlines for some time now. We analysed EFTPOS tipping data from the 85,000+ Australian businesses using Zeller Terminal last year, and through the findings can see Australia is steadily become a nation of more generous tippers — despite significant cost-of-living pressures. Interesting to note is how electronic payment technology is helping to enable an increased level of gratuity within the local customer service industry. Read on to discover the latest shifts in Australia’s tipping culture, highlighting both geographic and industry-specific trends. Australians are tipping more generously. In 2024, the average tip value increased to $25.20, a dramatic 25% year-over-year (YoY) rise. This growth highlights an increasing willingness among Australians to reward exceptional service, even in a challenging economic environment. Metro areas led the charge while regional tipping declined. Inner-city areas drove tipping culture forward in 2024, while regional areas experienced a decline. Customers in metro areas tipped 26% more on average YoY, while regional areas saw a 10% decrease in average tip values. Tipping frequency on the rise. Australians are not only tipping more generously but also more frequently. The number of transactions including a tip grew by 13% YoY, with dining establishments seeing a notable 12% increase in tipping frequency. Anna-Sophie Pinter, Restaurant Manager at Brisbane's modern Japanese fine-diner NONDA, was impressed with the rise in 2024: "I honestly couldn't have been more surprised given the fact that the rent, food and all other prices just skyrocketed. It’s great to see people appreciating the hospitality we share with every guest who dines with us." Victoria was in a giving state of mind. Victorians emerged as Australia’s most generous tippers in 2024, with an impressive average tip value of $39.50. Queensland followed with an average tip of $32.20, while South Australians tipped an average of $27.80, surpassing New South Wales residents ($16.90) by a significant margin. Notably, South Australians tipped 64% more on average than their New South Wales counterparts. With Sydney being Australia’s most expensive city, it comes as little surprise that New South Welshmen were less willing or able to splash extra cash on tips, but the extent to which was quite dramatic. On average, Sydneysiders tipped 57% less than Melburnians. Adelaide experienced a tipping boom. Adelaide saw a dramatic YoY increase in tipping generosity, with the average tip value surging by an astounding 180%. It’s interesting to speculate on what was behind such a big jump – could the floor staff in SA restaurants really have been 180% more attentive than in 2023 year? Seems like a stretch. In WA, tipping goes west. Despite an average YoY increase of $2.22, Perth’s tipping culture lags markedly behind that of the other major Australian cities, with an average tip of $12.52, sitting about 26% below Sydney’s and roughly 68% behind Melbourne’s. Eat, drink and tip merrily. As in previous years, dining remained the sector where Australians tip most, with a $25.20 average tip and a 12% YoY increase in frequency. This was followed by the beauty sector, which saw an average tip value of $6.90, with the transportation sector not far behind at $5.94. Interestingly, tipping when taking a cab saw a particularly high growth rate last year, increasing in frequency by 25% YoY. As Australia’s tipping culture continues to evolve, these trends suggest a growing appreciation for the hard work that underpins exceptional customer service, even when money is tighter and times are tougher. Alongside Zeller Pay at Table and Zeller Bill at Table, Zeller Terminal 's built-in tipping function, which can be turned on or off with a tap, is one of many easy-to-use features that make it Australia’s best EFTPOS machine.

Valentine's Day will be here in a heartbeat, presenting a perfect opportunity to set customers swooning and spending. Last year Australians splashed almost half a billion dollars on their sweethearts, so there’s no doubting Valentine’s Day is big business. Here are several Valentine's Day marketing ideas to capture your customers’ hearts – and dollars – this season of love. _ 1. Packages primed for passion. Curate Valentines-themed gift bundles that combine products into loveable packages ready for romance. A scented candle with that box of chocolate, or a silk eye mask with that matching lingerie set – irresistible. 2. Wrapped with love. Offer a selection of wrapping papers, decorations, and cards to help your customers add a unique, heartfelt touch that their sweetheart will be sure to adore. 3. Free or discounted shipping on Valentine’s orders. Incentivise online shoppers with free or discounted shipping on their Valentine's Day purchases. Make sure to clearly communicate any deadlines to avoid heartbreak! 4. Share the love with local businesses. Collaborate with local businesses to offer joint Valentine's Day promotions, like discounts or Valentine's Day gift bundles. For example, a voucher for 20% off roses from the local florist with every wine purchase over $50, and vice versa. Or a romantic degustation dinner-and-spa package for lovers looking for a special treat. This approach can expand your reach, attract new customers and strengthen community ties. 5. Host a memorable in-store event. Offer couples a unique experience like a one-off workshop, class, or tasting session. For example, a couples' painting workshop where they create a shared masterpiece, a wine and chocolate pairing session featuring goodies from local vendors or a beginner's ballroom or salsa dance class to get hearts racing. Get creative! 6. Provide last-minute gift inspiration. Inspire last-minute shoppers with Valentine’s-themed gift ideas both in-store and online, and make sure to promote them across social and email. By creating dedicated displays or website sections that highlight popular or unique items, you’ll make it easier for those customers who need to make some quick decisions. 7. Include a lovely gift with purchase. Surprise and delight customers by including a small, unexpected gift with their purchase. Whether it's a sample product, a discount voucher for future use or a branded keepsake, little surprises like these can help leave a lasting positive impression. 8. Further sweeten your loyalty program. Show extra appreciation to your loyal customers by offering bonus points or exclusive discounts in the lead up to Valentine’s Day. This not only rewards repeat business but also encourages increased spending and customer retention – what’s not to love about that? At Zeller, we're committed to supporting your business with industry-leading payment and financial solutions to help you succeed. To learn how we can help you make the most of this Valentine's season and beyond, give our local team a call on 1800 935 537 .

New year’s resolution: finally start that business you’ve been dreaming about. It’s an exciting moment when you decide to finally take the leap, and the beginning of the new year is a classic time for aspiring entrepreneurs, but how to start up a business? With technology advancing rapidly and markets evolving, it's essential to lay the right foundation to set yourself up for success. Here are some practical steps to starting a business and setting it up for success. 1. Research your market deeply. Thoroughly understanding your customers and competition is arguably the most important piece of the business puzzle. Take the time to conduct robust market research to identify demand, pricing trends and gaps in the market that your business can fill. Engage with your target audience early to gather feedback and refine your offerings. Once you’ve done that, the next step is to create a solid business plan . Top tip: Don’t rely solely on the feedback of friends and family. While their encouragement can be crucial during the early stages of your business, it’s important to also get the opinion of people who are truly impartial. 2. Leverage the latest technology. You might be thinking, ‘Well, of course a tech company would say that!’, but it’s true. In 2025, staying competitive means embracing solutions that allow you to maximise output and efficiency. From cloud-based finance software (like a Zeller Account) to cutting-edge AI-powered solutions to e-commerce platforms to next-generation payment solutions (like Zeller Terminal ), in 2025 you have access to more business tech than ever before. Whether you're automating tasks, improving customer experience, utilising real-time analytics – and the list goes on – the right technology will save your business time and money as you grow. Top tip: Start small using tools that align with your needs. You can always scale your tech stack as your business grows. 3. Build a strong, consistent online presence. What’s the first thing you do when you hear about a new restaurant? You Google it, check the reviews, skim the website and make a judgement, all in a few seconds. That’s the same approach many potential customers will take when deciding whether they’re interested in what your business is offering, so you want to make sure your first impression is a good one. There’s a lot more to having a solid online presence than just a good website. From your Google search ranking to Google reviews, wording and design consistency across the various social media platforms and ensuring your business is listed accurately on directories like Google My Business and other industry-specific platforms, every detail plays a role in building trust and visibility online. Building an engaged community on social media can definitely take time, but many businesses find it’s one of their best opportunities to drive revenue – well worth the effort. We’ve written about this previously with a focus on Instagram , but these tips are broadly applicable to all social media platforms. Check them out. Top tip: Provide clear, up-to-date information about your hours, location, and contact details, and consider investing in SEO and content marketing to help customers find your business organically. 4. Plan your finances wisely. As the saying goes, proper preparation prevents poor performance, and nowhere is this truer than when planning the financial side of a new business. Creating a detailed budget that outlines startup costs, ongoing expenses, and revenue projections is paramount. Ensure your business is set up with a financial solution (like Zeller) that combines all of the necessary things you need – like transaction accounts, cards, expense management, invoicing and ways to accept payment – in one convenient place. Top tip: Our Zeller Transaction Account offers far more functionality than a traditional business bank. It’s completely free to open, integrates seamlessly with Xero and you can add unlimited debit cards to your account – plus much more. The best bit? There’s no bank visit, and it only takes a few minutes to open. 5. Find a mentor. Like in almost every other aspect of life, success in starting and growing a business hinges on two seemingly contradictory things – consistency and the ability to adapt to change. You’ve probably heard the phrase “fail fast,” but changing your approach too frequently isn’t ideal either. When you hit a bump in the road, how do you know if you should stay the course or switch gears? You ask someone who has been there before. A good mentor offers guidance, shares valuable insights, and helps you see challenges from a fresh perspective. Their experience can be a compass when navigating unchartered territory, giving you the confidence to make informed decisions. Top tip: While your mentor doesn’t necessarily have to be from the same industry as you, you should seek out someone who has been successful in starting and growing their own business. Learning from their firsthand experience can help you overcome challenges, seize opportunities and navigate the myriad complexities of entrepreneurship. Starting a business this new year? Contact the Zeller Sales Team today on 1800 935 537 to discover how our industry-leading financial solutions can help your business thrive in 2025 and beyond.

It’s a new year, and the holiday season is already starting to feel like a fuzzy memory. But for many retailers, Christmas isn’t fully over just yet – because January is the season for returns. With many customers looking for exchanges, refunds, or adjustments to their festive purchases, the challenge is to turn returns into an opportunity to strengthen customer relationships and even boost your revenue. Here are three practical tips to help you manage post-Christmas returns seamlessly. 1. Make store credit that bit sweeter. Entice customers to opt for store credit instead of refunds by offering added perks. For example, consider providing a small bonus for store credit returns, such as an extra 10% on top of their credit total. Not only does this retain the revenue within your business, it increases the likelihood of customers spending more as they’re now closer to either another item or swapping for something with a higher ticket price (and paying the difference). Highlight this option prominently in store and make sure your staff mention it to customers seeking a return. 2. Open up your return window. January is often a very busy month, with many people taking overseas and interstate trips or rushing around getting ready for the new school and work year. By offering an extended return window, you’ll create goodwill and reduce the pressure on your staff to handle returns all at once. Communicate your flexible return policy clearly through your website, email and social media. It’s a good reason to stay fresh in customers’ minds and they’ll appreciate the gesture if they need to use it, helping to make for repeat business and a stronger brand reputation. 3. Use returns to upsell or cross-sell. Remember, every return is an opportunity. Remind your staff to approach returns as a chance to engage with customers to help them find what they need. If someone is returning an item, suggest alternatives, complementary products, or upgrades. For example, if a customer is returning a pair of jeans, offer a different size or colour before simply processing a refund and watching the dollars depart the store. By implementing these strategies, you’ll increase your chances of turning returns into opportunities to drive additional sales and build stronger customer relationships. From returns season to the next Christmas, Zeller is here to help your business all year round. Speak to our expert sales team about how our cutting-edge payments and financial solutions can help your business achieve its goals this new year and beyond.

The holidays are almost here, and with them comes a big surge in shopping, gifting, and payments. As consumers become ever-increasingly tech savvy, businesses are adopting new trends to enhance the shopping experience. With that in mind, here are five payment trends to keep an eye on this holiday season and into 2025. 1. The takeover of mobile wallets This year, more Aussies than ever will leave their physical wallets at home when they head out to do their Christmas shopping. Consider the following three statistics: In 2022, 30% of in-person card payments were made via mobile devices, up from 10% in 2019. Source: Reserve Bank of Australia Over 15.3 million cards were registered to mobile wallets in 2022, a 760% increase from 2018. Source: Australian Banking Association. A 2022 survey revealed that 69% of Australians felt confident enough using mobile wallets to leave their physical wallets at home. Source: Marqeta If we piece those three stats together, it’s clear to see the shift away from physical cards, and towards mobile wallet payments, is continuing to pick up speed. Make sure your business is set up for seamless electronic payment acceptance, whether your customers are tapping with their card or mobile wallet.  Zeller Terminal  equips your business to accept physical cards as well as mobile payments via smartphones and smartwatches. 2. Selling via social From Instagram and TikTok offering in-app shopping experiences to businesses selling solely via Facebook Marketplace and Instagram DMs, social platforms have become key places for payments to take place. Payment Links , which are built right into Zeller Virtual Terminal , are perfect for  businesses selling on social media. This handy tool lets you easily generate a secure, clickable payment link that you can simply send to your customers in a DM. We’ve seen many innovative artisan businesses utilising Payment Links to sell quickly and easily via social media, without the need for a permanent, e-commerce enabled website. Instagram or Facebook Marketplace + Payment Links will help set you up for success, too. 3. Enhanced fraud protection They might call it the silly season, but with the sophistication of fraudsters these days, you don’t have to be silly to be scammed this Christmas. Thankfully, the payments world is fighting back with advanced fraud detection tools, including AI-powered analytics and biometric authentication. For shoppers, this means increased protection of their funds, and for businesses it means fewer chargebacks and losses. Learn more about how Zeller keeps you and your customers safe here . 4. Accepting payments via Tap to Pay Turning a smartphone into a payment terminal can be a game-changer for small businesses. Tap to Pay works on selected iPhone and Android smartphones, making it super simple to take payments wherever you are with just a mobile app, or even to use as a second EFTPOS machine when things get busy. While Tap to Pay is still an emerging innovation in payments, we’re already seeing many mobile businesses adopt it as a way to accept payments in lieu of sending online invoices or carrying an EFTPOS terminal with them at all times. 5. The inexorable rise of self-checkout As we move into 2025 and beyond, expect to see more self-service kiosks, from fast food restaurants through to airports, department stores, supermarkets, universities… you name it. Couple this with QR codes on pub tables and cafe menus, one thing is clear – love it or hate it, self-checkout is only going to become increasingly common. With advancements in self-checkout technology making it easier for smaller businesses to set up a kiosk too, we’re looking forward to seeing this innovative new technology in a wider variety of scenarios. If you’d like some expert advice on setting up your business with the right payment and POS solutions for this festive season and beyond, speak to the Zeller Sales team .

Christmas is crunch time. Before your customers start racing to buy gifts for friends and family or picking up their festive essentials, you’ll want to be certain your business is set up to simultaneously maximise their last-minute shopping experience – and your profits. With that said, here are seven tips to help ensure this Christmas brings good cheer to your business and your customers. 1. Extend your trading hours into the O Holy Night. Longer trading hours make things a lot easier for shoppers with packed schedules. Promote your extended trading hours via store signage, social media and email, so customers know you're there when they need you. Consider offering special ‘late-night exclusives’ or ‘last-minute discounts’ to encourage foot traffic during these extra hours. Top tip: Most promotional emails go unopened, so make sure your subject line gets the ‘extended hours’ message across without any additional clicks required. 2. Offer shipping that’s swifter than Santa. Make life easier for online shoppers by offering discounted express shipping, and make sure to clearly display cutoff dates for guaranteed Christmas delivery. Highlight gift-ready products that are eligible for expedited shipping to further simplify the shopping journey. Also keep in mind that Australia Post also advises their own Christmas delivery cut-off dates , so be sure yours are aligned with theirs to avoid any risk of delayed orders. 3. Gift wrapping, all wrapped up. Save customers time and hassle by offering gift-wrapping services. Free or paid, it’s a thoughtful touch they’re sure to appreciate, especially if they’re not much chop at wrapping gifts. Better yet, add extra flair by using festively branded wrapping paper. For example, a Santa hat hanging off your logo could be a good design thoughtstarter. Top tip: If you’re using Zeller POS Lite to sell Christmas gifts this holiday season, add ‘gift wrapping’ as a modifier so you can track how frequently customers request it. You can learn how to apply modifiers to a cart here . 4. More merry helpers. The Christmas rush can be overwhelming, so ensure you have enough staff to manage the extra foot traffic and handle queries efficiently. Make sure your team members are up to speed and across any new processes to ensure peak service during peak season. A little extra training can go a long way. 5. Deck the halls of your website. An easy-to-navigate, festively decorated site will draw in time-crunched buyers. Adding a ‘Last-Minute’ section or countdown banners can create urgency and attract shoppers looking for quick solutions. Top tip: A curated gift guide on your website can be a neat idea, but if it’s too tricky to pull off in time simply create a PDF version to email to customers. It’s a great way to build and drive engagement from your subscriber list, too. 6. Many happy returns. Ease customers' hesitation with a flexible return policy. It’s a simple way to encourage impulse purchases. Promote this benefit in store and on your website (and perhaps via email or social media too) to reassure shoppers that buying now doesn’t mean risking regret later. You can also add your flexible return policy to your receipt printed, emailed, or sent via SMS from Zeller Terminal too — learn how to do that here . 7. Sleigh the essentials. Make sure you’re stocked up stocking stuffers, greeting cards, wrapping, and any other items that make easy and essential add-ons at the checkout. Consider bundling these items into ready-to-go holiday kits for added convenience. By putting these strategies into play, you’ll not only provide your customers with a seamless, thoughtful shopping experience, but also give yourself the best chance to boost your holiday sales. If you’d like to learn more about payments and POS solutions to make spirits bright this Christmas, give our local team a call on 1800 935 537 and we’ll be happy to help.

‘Tis the season for Australians to be shopping, at least according to recent Roy Morgan research that revealed Aussies are set to spend almost $70 billion in the six weeks leading up to Christmas this year, a 2.7% increase on last year’s figures. But it’s not just Christmas that’s going to be bigger than ever. According to the research, this year will see shoppers drop $6.7 billion, a year on year increase of almost 6%, over the four days from Black Friday through to Cyber Monday (29 November–2 December). With cash being splashed at a record rate – even in the midst of a widely publicised cost of living crisis – now’s the time for retailers to ensure they’re doing everything they can to make the most of this busy sales period. We’ve put together a list of 7 smart strategies to help your business maximise its Black Friday and Cyber Monday success. 1. Help your customers appear thoughtful. The aforementioned cost of living crisis has been an inescapable topic over the last year, and many Aussie families are struggling to make ends meet. But one thing everyone knows is that, at Christmas time, it’s not how much you spend, it’s the thought that counts – so make sure you’re doing as much thinking as possible to really help your customers nail hosting and gifting. Consider creating a microsite on your website, dedicated to curated gift guides (e.g. “Gifts Under $50,” “For the Hard-to-Buy-For,” or “Last-Minute Essentials”) to help save your customers time and stress. Another option could be to offer problem-solving bundles that address the challenge of hosting family Christmas, like “Stress-Free Christmas Prep” or put together the “Ultimate Holiday Host Kit”, then push it out to your email list and amplify across social. 2. Perfect personalisation. Data-driven tools like quizzes with personalised recommendations can be a great way to suggest products your customers might not have ever considered. This could live on your website, or you could turn to Instagram for a solution that’s quicker and easier to implement. Simply create an Instagram story made up of a series of polls, and place your gift ideas at the end. Learn more on how to do this here . Once your customers have found the perfect gift, you could offer free personalisable gift wrapping or pack and send services with custom messages. See our other tips on Managing Instagram for Business here. 3. Give your checkout a mini makeover. For web orders, consider temporarily lowering your free shipping threshold, or offer a discount to customers who spend a certain amount. For in-store customers, consider adding extra EFTPOS terminals, or accepting payments directly on your smartphone on the shop floor with Tap to Pay , to deliver a smoother customer checkout experience. 4. Extended returns. Whether it’s the wrong size, style or a present double-up, shoppers often worry about the ramifications of making a gifting gaffe. By extending your return policy through January, you’ll make it easier for customers to shop without hesitation, knowing they or their recipients will have time to exchange or return items when things have settled down after the holiday rush. Make sure your return policy is clearly labelled in-store and on your receipts. You can find out how to add this to your Zeller digital receipts here . 5. Implement learnings from previous years. What has worked best for your business in years gone by? Was it optimising your website for mobile, creating compelling email campaigns, social media ads, organising collaborations or loyalty offers, or something else? Don’t forget to leverage the data in your POS or payments platform to identify which items and categories sold best last year, and then optimise your store layout accordingly. By implementing strategies like these, you can set your business up to make the most of Black Friday and Cyber Monday, as well as the rest of the busy holiday season. In this difficult economy, every sale and every cent counts. Speak to our team today about how you can simultaneously give your customers a more seamless checkout experience while getting more value for your business.

The local food industry has seen remarkable growth, with food trucks becoming a vibrant part of the culinary landscape. Over 5,000 food trucks are operating across Australia, and this number continues to rise. But why choose a food truck over opening a traditional brick-and-mortar restaurant? In today’s economy, the answer is simple: affordability. For aspiring entrepreneurs, a food truck offers an exciting, cost-effective way to open a hospitality business, without the heavy financial burden of a full-scale restaurant. In an era of minimalism and innovation, food trucks perfectly align with modern trends — compact spaces, thoughtfully curated menus, and a chance to build a loyal fan base. If you're ready to embark on this exciting venture, here are a few considerations before launching your own food truck business in Australia. Do thorough research Firstly, what is a food truck? A food truck is a large vehicle from which food can be made and sold. The classic ice cream van has evolved into a culinary experience on wheels. Food truck culture is thriving in Australia, but with popularity comes competition. Whether you're thinking of opening a taco truck or serving cheesecake on a stick, chances are your idea may already exist. This works to your advantage — there’s a proven demand for street food. The key is serving your diners in a way that sets you apart. Understand the market and your potential customer base, explore the latest food trends in your area “Food trucks near me”, and identify a niche that resonates with your passion — vegan fare, fusion cuisine, or artisanal desserts. Gauge the competition and customer preference. This research will help you craft a unique and appealing concept to customers. Once you sort your offering, you also need to think about other aspects of the business — truck, suppliers, vendors, and cost. Building your food truck business plan Factor in a killer menu, target market, raw costs for food and suppliers, permits, and marketing to create a business plan — you can also follow our business plan template here . This plan guides your operations and demonstrates a clear vision to investors or banks when you apply for a business loan or financing. Include elements like an executive summary, market valuation, goals and objectives, risk assessments and financial projections (for at least two to three years), compliance and legal requirements. The more detail you include, the safer your plan will be. You can also add ideas for menus, or design considerations for your food truck’s interior. Applying for licences and permits The licences and permits required to run a food truck in Australia can be complex, so it’s important to understand what you need before embarking on your venture. Permits may be required for parking, while health and food conduct certifications are necessary to ensure your food truck is operating legally. These requirements may vary in different state or local governments, so be sure to check both. You also need to consider business registration requirements such as securing your ABN , truck safety regulations, vendor licences, and insurance amongst other things. Getting in touch with your local council is also a good idea, to help you stay up to date with any changing regulations in your area. Purchasing or renting a food truck Now that your business plan is ready, and you have a grasp of all the rules and regulations — it's time to purchase or rent a food truck. Both options come with advantages and challenges, and there is no right or wrong answer. It all comes down to your financial situation, long-term goals, and business strategy. If your budget allows, buying a food truck offers you complete ownership, and the freedom to modify the interior, kitchen and layout to suit your business aspirations. However, if your budget doesn't allow for this type of investment, renting a food truck allows you the flexibility to start your business journey without as significant a financial commitment. You can still focus on the quality of service and delivering an amazing and unique food experience. Renting can provide you greater financial flexibility to spend on the necessities, such as equipment and marketing — both of which are critical when you’re stepping into a competitive market. Building your food truck brand Your food truck is a mobile reflection of your brand. Its design, colours, fonts and overall aesthetic embody your business identity and help to build a connection with your target audience. Whether it’s a taco truck or a dessert stand, your food truck’s look should align with the type of food you offer, and create a cohesive experience for your diners. Ensure that your branding is reflected consistently across your social media, website, menu, receipts, and the truck itself too. Location is just as important as design. Parking in highly trafficked locations like events, street festivals, markets, or busy CBD locations (surrounded by offices) will help you capture the attention of new diners, and establish your brand. Finding the right location is also a branding and marketing strategy, as it will allow you to align yourself with your target demographic. Rotating between popular locations and promoting your next “stop-off” on social media can also help to drive demand. Choosing your point-of-sale and payments Running a food truck also requires a mobile POS (point-of-sale) and payments system that adapts to a small, fast-paced footprint. That's where Zeller comes in — offering an all-in-one payments and POS terminal that enables you to build a menu, add modifiers, customise orders, and accept payments from a handheld device. Ready to learn how Zeller can help your food truck business? Speak to our local team today to help you get set up with Zeller Terminal, at the best possible price.

Supercharge your workflow with these must-have apps for tradies to organise projects, track expenses, accept payments, and manage teams. Whether you're a sole trader or a growing business, these apps will transform your day-to-day operations and help you focus on what matters most — getting the job done. With so many apps for tradies out there, choosing the right one that simplifies everyday tasks and improves productivity may seem overwhelming. Read on to discover our pick of the best apps for tradies available in Australia today. Apps for tradies to manage jobs, projects, and workflows AroFlo AroFlo is a go-to job management software for tradies on the move, besides managing complex jobs and tracking costs it also simplifies — scheduling, inventory management, property asset data, projects, reporting, quoting, and even hiring subcontractors. It streamlines workflow, so you can efficiently manage and schedule projects every step of the way. SimPRO SimPRO offers complete control over your jobs and projects by tracking inventory, project timeline, and workflow. Its project time tracking feature makes monitoring time spent on projects easy for accurate cost estimates while its financial tool ensures you stay on top of expenses. SimPRO handles everything from admin and team management to communications and cash flow, allowing you to generate quotes and manage inventory seamlessly for even the most complex projects. Tradify Tradify is a business management software designed for sole traders to manage every step of the job from start to finish — all in one place. It allows you to track time, organise schedules, and send online quotes to clients, streamlining the entire process while giving you the freedom to schedule, book, and delegate tasks. Fergus Built by a tradie (for tradies) with insights into the challenges of running a trade business, Fergus was designed to deal with complex projects, allowing you to plan and organise tasks and schedule multiple jobs simultaneously. From monitoring labour to tracking material costs, Fergus is an app that helps keep your whole business organised. Apps for tradies to find jobs and contractors. hipages Acting as a comprehensive hub for job opportunities, hipages offers tradies a chance to expand their network, secure additional work, and engage with clients or subcontractors, all without the hassle of administrative tasks. Whether you're a plumber, carpenter, or painter, the platform allows you to advertise your services and manage job postings seamlessly. Think of it as the Tinder of the trade industry — matching skilled tradies with those in need of their expertise. Oneflare by Airtasker Oneflare , powered by Airtasker, is a platform for tradies to grow their client base and find new job opportunities. Various customers post job requests, which allows tradies to choose projects that fit their schedule and expertise. The platform not only connects tradies with potential clients but also helps them build a trusted reputation through reviews and recommendations. ServiceSeeking A platform for tradies to showcase their skills, find new jobs, and grow their business, ServiceSeeking lets tradies easily browse and bid on jobs that match their expertise. A quoting system ensures they stay competitive with their bids and with its strong review system, tradies can build a solid reputation and secure more work. Apps for tradies to manage payments, and finances. Zeller Zeller is an all-in-one payments and financial management app that enables you to track your cash flow from beginning to end. From Zeller’s mobile app, you can accept card payments on the spot with Tap to Pay, manage money stored or saved in your Zeller Transaction Accounts, pay for expenses using a virtual debit card, and keep track of all your incoming and outgoing transactions. You can also monitor the status of invoices or payment links you have sent to clients through the Zeller Dashboard on your laptop or desktop computer, too. Xero An easy-to-use cloud-based accounting software, Xero is designed for small businesses and sole traders. With features like payroll, expense tracking, invoice management, and daily account management Xero will help you minimise reconciliation errors and track your cash flow. Xero simplifies financial management for tradies looking for a comprehensive accounting system. Xero also makes reconciliation easier with a simple, one-click integration with Zeller. Grow your business with Zeller. Zeller elevates your business with an all-in-one payments and financial management solution. Seamlessly integrating with Xero, Zeller ensures all your transactions — from invoicing to expenses — are tracked in one convenient online account. Sign up here to get started, or speak to a member of the Zeller Sales team .

Visual merchandising means creating engaging displays — physically and digitally — to grab customers’ attention and drive sales. It includes strategically placing products, signage, and decor to elevate the customer experience. Leveraging visual merchandising creates experiences that resonate with customers. Consider it your silent salesperson — gently nudging clients to browse, engage, and ultimately make a purchase. Swedish home goods mega-retailer IKEA is a real-world example of visual merchandising in action. IKEA uses visual merchandising to create an immersive shopping experience by letting customers leisurely walk through curated spaces — from kitchens to bathrooms and bedrooms. Customers see and imagine their homes in these furnished rooms and living areas, which motivates them to purchase. This approach applies to various industries, such as retail, food and beverage, grocery, and automotive. While large retailers like IKEA can invest heavily in visual merchandising, small businesses can still achieve results, even with a modest budget. Below we offer eight strategies for retail business owners that are easy to implement. Christian Kimber 1. Engage your audience with customer-centric displays. Your displays should speak directly to your target audience. Knowing what your customer values — affordability, luxury, or fun — will help you design engaging and relevant displays. Australian menswear designer, Christian Kimber is a great example of how small retail businesses can focus on their customer needs, “We sell confidence, we don't sell products," says Christian who has purposefully designed the layout of his stores to resemble a dressing room more than a shop. Customers are immediately put at ease and are made to feel comfortable trying on clothing for as long as they need – as if in their own bedroom. 2. Capture attention with seasonal, holiday, and event displays. Seasonal sales spikes for small retail businesses are frequently caused by timed product placements and themed in-store decor. Whether it's summer or winter, Mother's Day, or Valentine's Day, coordinating your store's displays to a holiday or event attracts customers and highlights merchandise. Creative, holiday-themed merchandising not only attracts shoppers but also enhances brand appeal. 3. Appeal to all the senses. Visual merchandising extends beyond what meets the eye. Sensory branding — sight, sound, touch, smell, and taste — creates a deeper, more engaging retail experience. For example, using scents that stir up memories and emotions, soothing music to relax customers, and lighting and colour schemes to direct attention to new arrivals and shapes to form familiarity with the store. These sensory triggers enhance the customer’s emotional connection to your brand and boost sales. Bill’s Farm 4. Ensure safety and functionality. Displays should be safe, convey messaging, and be visually appealing. For example, a shoe store needs strong shelves that are both easy to reach and ensure the product won't fall off. Discount signage needs to be placed in prominent places that draw attention. 5. Stack it high. Well-stocked shelves not only create an inviting shopping atmosphere but also give the impression that the business is thriving, resulting in a boost of customer confidence and encouraging sales. Walking into a store with half-empty shelves, on the other hand, can signal disorganisation or lack of inventory. However, this doesn’t mean overstocking is the solution. Balancing full shelves with strategically placed discounts or offers can attract customers while reinforcing a strong, positive brand image. It also helps when products are at eye level or slightly above, making it easier for customers to interact with the items and increasing the likelihood of a sale. 6. Stay up-to-date with trends. Using interactive displays and keeping up with emerging trends is a great way to increase engagement. A boutique store, for instance, might offer monochromatic displays to mirror current design trends or use touchscreens to present online collections. 7. Test and refine your merchandising approach. Testing various arrangements, lighting configurations, and product placements frequently is necessary for successful visual merchandising. Finding what works best for your particular audience and area is aided by an ongoing process. 8. Maintain brand consistency. Everything in your store should have a unified concept that represents your brand, from decor to documents, everything should maintain a consistent theme. This extends to even the smallest details, such as napkins, signage, and even the EFTPOS machine : anything that can leave a lasting impression on your customers. Take visual merchandising to the checkout with Zeller Every interaction with your customer — whether digital or in person — is an opportunity to establish a brand presence, and payments are no exception. With Zeller, you can enhance visual merchandising best practices by ensuring that your brand identity is reflected across all interactions, from payment processing to receipts, and invoices. Taking your visual merchandising guidelines to the checkout, Zeller Terminal enables you to add your brand with customisable screensavers and choose the perfect hardware colour to complement your retail store’s design and aesthetic. Take your visual merchandising best practices even further and discover how to boost your brand presence with Zeller in this article here .

A stock-keeping unit (SKU) is a set of alphanumeric digits, usually eight to ten characters, that retailers use for tracking inventory. SKUs enable businesses to label items with a code to identify and efficiently track products and stock levels in their  point-of-sale system . A SKU usually consists of the item name, product information (colour/size), and manufacturer details or identifier number, for example, TSH-PNK-MED-001 (T-shirt, pink, medium, identifier number). These codes can either be created manually or automatically generated via your POS system. Ultimately, SKUs allow you to keep track of how many items you have sold and how many are remaining either on-premises or online, to avoid overstocking or stock-outs. SKUs and inventory management SKUs help organise stock by uniquely identifying each product, making it easier to track and monitor inventory. Businesses can track product amounts and find their exact location. This location can be in a warehouse, store, or sold. This enables accurate stock tracking, helping identify best sellers or overstocked items for better inventory decisions. In inventory management, SKUs are crucially important. They help automate restocking when stock levels get low. This ensures good stock control and prevents shortages. This integration allows businesses to streamline operations and improve decision-making. What is the difference between a SKU and a barcode? A barcode is made up of a 12-digit number known as a universal product code (UPC) which is assigned to products when it is manufactured. While both barcodes and SKUs are designed to identify products, they are used in different contexts. For example, let’s say a manufacturer produces a variety of shampoos under the same brand. The manufacturer would use a barcode (UPC) to track how many bottles of each shampoo are shipped to retailers. On the other hand, the retailers would create SKUs for those bottles of shampoo to manage their stock. For instance, a retailer might create different SKUs for the same brand's shampoo based on specific attributes such as size, variant, or scent to track how many units of each type are sold or in stock. Example: Brand : Shirley’s Shampoo Category : Shampoo (SH) Variant : Anti-dandruff (AD), Moisturising (MO), or Volumising (VL) Size : 250ml or 500ml Store Code : Store A (STA) So, the retailer's SKU for a 250ml bottle of Shirley’s Anti-Dandruff Shampoo might look like — SH-AD-250-STA. Meanwhile, the 500ml bottle of Shirley’s Moisturising Shampoo version could be — SH-MO-500-STA. This allows the retailer to track different sizes and variants of the same shampoo brand effectively in their POS system. The following table below details the differences between a stock-keeping unit and a universal product code. How to create and manage SKUs While there are two simple ways to create SKUs — either manually in a spreadsheet or automatically through a SKU generator   — there are several effective strategies to manage them. Description and consistency Ensure a clear and consistent SKU description that is easily understandable. The format could be either short or long, but it needs to be easily understood and categorised accordingly. Use simple abbreviations such as ‘BEV’ for beverage, ‘CON’ for confectionery, ‘APP’ for apparel, for example. Training and updates Regular updates and reviews are required to keep SKUs consistent and comprehensible. Your staff also need to be trained in the SKU management process to avoid errors and misunderstandings. Scalability While writing SKUs may seem like something you can figure out on the go; a strategy and careful planning are required to create a system that is scalable. It’s important to create a SKU system that will grow with your business, so be sure to consider future inventory when building your library. SKUs made simple with Zeller POS Lite Manually categorising items and managing SKUs can be tedious and time-consuming, which is why it pays to have a POS system to simplify the process. Zeller POS Lite is a user-friendly point-of-sale system, built-in to Zeller Terminal 2, which allows retailers to quickly create and manage a SKU system — affordably. Whether you’re setting up from scratch or migrating from an existing POS, Zeller POS Lite simplifies the process of building an item library with images, descriptions, prices, and categories. You can upload an item list in CSV format, or create one directly on the terminal or via Zeller Dashboard. Plus, all changes are synced in real-time, ensuring your SKU system is always up-to-date.

When you’re a small business owner running operations, managing accounts, hiring staff, and juggling customer service, it’s understandable that marketing can sometimes fall by the wayside. But neglecting it can cost you customers. We spoke with digital marketing expert and small business mentor, Amy Treacy , to uncover the simple yet essential steps to enhance your online presence and get more customers through the door. If there was one thing Amy Treacy could tell all small business owners when it comes to improving their digital marketing, it would be this: focus on the basics. “My whole business is about helping people get the basics right. There's no point racing off and doing Google Ads, if your website looks terrible or it doesn’t work properly, or if your phone number is listed incorrectly,” she explains. “The most common mistake I see is small business owners not optimising the platforms they have, and not using those that are cheap or free… They assume marketing is expensive, or involves really high level tech talk,” she continues. “Sometimes all it takes is a few simple steps to greatly improve your online presence.” So, what are these steps? 1. Use the tools you already have. Rather than adding more social media platforms or marketing tools to your arsenal, Amy’s first piece of advice is to optimise what you’ve already got: “Look at your current tech stack. Subscriptions can get out of control and often people feel overwhelmed because they've got that many logins and this doesn't connect with that. Not to mention, if they’re paid subscriptions it can cost them a lot of money. Take a breath, understand what you want to do. What you can get rid of. What you can simplify. Then go from there,” she says. A lot of the time, the platforms you’re already using offer the same functionality that you’re looking for elsewhere… It’s important to use all the features and functions that the platforms build in for you,” she explains. “For example, a lot of people don’t realise that you can add your location on Facebook and Instagram. This simple action sends a signal to those platforms of where you are located in the world, so then they'll show your posts to people. Similarly, business owners should be encouraging customers to leave a review on their Google Business Profile – it can have a huge impact on how they rank on Google.” 2. Secure your social media accounts. “A lot of businesses are very reliant on Facebook and Instagram, but what they don’t realise is that they can lose those profiles at the drop of a hat if they are hacked. It’s like putting all your eggs in one basket,” explains Amy. “Many small businesses haven’t yet invested in a website or an e-mail marketing system, but if they lose their Facebook account, they would have no way of contacting their customer base. They would have to start from zero, and a lot of businesses wouldn't be able to withstand that,” she says. It’s therefore essential to secure your accounts to mitigate the risk of being hacked. “It can be as simple as setting up a password management system and two factor authentication, but you also should make sure your Meta Business Account is set up properly as this is where I see a lot of problems arise.” 3. Get a Google Business profile. “Nowadays, we use Google for everything. If you’re looking for a coffee shop, you type 'coffee shop' into Google Maps. It’s the first place people go,” says Amy, “So, if you’re not there, you’re nowhere,” she continues. Having a Google Business Profile is a great, free way for businesses to maintain an online presence, especially if they can’t afford a website. “Plus it actually doesn’t take much work each month,” says Amy, “Once it's set up, it's pretty much self-sufficient.” What’s more, if you don’t have a website, a Google Business Profile can be a great way to help customers find what they’re looking for and reduce customer service enquiries: “There's a little feature called ‘questions and answers’,” says Amy, “Put your frequently asked questions in there. Not only will they be loaded with keywords, which will help improve your ranking on Google, but they will also help your customers find what they need without having to ring you.” 4. Invest in a website and show yourself on it. “A website doesn’t have to cost you $20,000. There are so many cheaper options,” says Amy, “But even the smallest businesses can benefit from having a website, just for that trust factor. That online presence helps people to know that you’re not a scam, and for SEO [search engine optimisation] it’s also so important,” she explains. Once you have a website set up, the next most important step is to explain what your business is about and why someone should buy from you. “One of the biggest mistakes I see is websites not having any call to action, no storytelling, nothing to convince me why I should buy from this business rather than finding a similar item at Kmart,” says Amy. “We're social animals and we want to connect with other people. That actually drives purchasing decisions. People want to know your backstory, the reasons why you're in business, all of those things can be easily shared on your website. They’re what make you memorable,” she explains. “Among my clients, the “About Us’ page is usually the second most visited page after the homepage,” says Amy. “Make sure you’ve got a photo of yourself on there and don’t forget to say where your business is based.” 5. Access your web and social media analytics and create a strategy. “No one likes the word strategy,” says Amy, “but it doesn’t have to be 10 pages long or set in stone, you just need to have a goal. It could be as simple as saying ‘this year, I want to make X number of sales on Fathers Day’,” she explains. “From there, it’s just about working backwards with whatever you’re capable of and whatever you’ve already got set up.” Most business platforms – whether it’s your website, social media page, or Google Business Profile – will allow you to access the data and analytics of your page. These metrics, such as the number of clicks, the number of page views, or the number of likes, are key to understanding whether your strategy is working or not. “You don't need to take note of every single metric,” says Amy, “Just pick the most important ones, then decide what you want to improve first,” she explains. “After a period of time, you can go back and see if you’ve made a difference.” You can also use these metrics to identify trends. “If your Facebook page has ticked along and all of a sudden we see a big spike in engagement, look into what you did that day and replicate it,” says Amy. 6. Keep learning and outsource when necessary. “If something scares you, don’t just put your head in the sand,” says Amy. “Whether it’s Facebook, Instagram, or Google Business Profile, don’t assume you’re fine without it. Just keep learning,” she continues. While it might seem daunting at the beginning, these platforms do not require expert knowledge to use, and the benefits to your business will be considerable. “Business owners run for the hills when I mention SEO,” says Amy, “but it’s not as complicated as many may think.” SEO, the process of improving your website’s visibility in search engine results, simply comes down to sending the right signals to Google, so that it can help users find your business. “Adding information to your website, and optimising your Google Business Profile and social media can have a significant impact on where you rank in search results,” explains Amy, “It's not something you necessarily need to pay an agency for - some things you can certainly DIY.” Where you should outsource work is when it does indeed require expertise that you don’t have. “Don’t create your own logo if you don’t have any experience in design,” says Amy. “You can waste hours and hours and end up with a very amateur-looking logo which will be pixelated when you have to print it on a banner. Pay someone to do it. Engage an expert. The same applies to a bookkeeper or an insurance broker. Anyone who can take that load off,” she explains. Need a helping hand? If you’re a small business owner needing some extra support, be sure to check out the  Digital Solutions Program  which offers subsidised 1:1 mentoring, workshops, and courses on everything from social media, to SEO, web design, cybersecurity, and more. If you’re based regionally, join the free  Bush Biz Owners of Australia  Facebook group, where business owners can share, connect, and learn from one another or reach out to Amy via her website, Bush Biz Boost .

Australia’s 3G network is being switched off at the end of October. While this transition ultimately means greater connectivity and efficiency, it requires business owners to upgrade their EFTPOS technology ahead of the 3G shutdown to ensure minimal disruption to their operations. Read on to learn what’s changing, how you may be affected, and what steps to take. Why is Australia’s 3G network being shut down? While 3G was once the backbone of mobile coverage across Australia, modern devices are becoming increasingly dependent on faster 4G and 5G networks. As a result, Australia’s mobile network operators – namely Telstra, Optus and TPG Telecom/Vodafone – are having to dedicate a large portion of their network to a service that isn’t being used and will only become more redundant. By shutting down the 3G network, the providers will be able to enhance the capacity, speed, and reliability of their 4G and 5G services. What is the difference between 3G, 4G, and 5G? The difference between 3G, 4G, and 5G lies in their data speeds and capabilities, with each generation offering faster speeds and better performance than the previous one. 3G was introduced in 2001 and offered a major leap in cellular technology with speeds up to 7 Mbps, which enabled basic music and video streaming. By 2009, 4G brought even faster speeds, ranging from 5 to 100 Mbps, allowing for HD video streaming, mobile hotspots, and more responsive real-time applications like video calls. The latest advancement, 5G, offers ultra-high-speed data transfer and improved performance in crowded areas, supporting 8K video streaming and rapid downloads. As 5G deployment continues, it's set to become the dominant cellular technology, providing even faster and more reliable connectivity. When is the 3G shutdown happening? TPG Telecom/Vodafone has already switched off its 3G network Telstra will switch off its 3G network on 28 October 2024 Optus will switch off its 3G network on 28 October 2024 What devices will be affected by the 3G shutdown? Any device that is reliant on the 3G network – such as phones, EFTPOS machines, cars, tablets, and security cameras – will stop working after the shutdown. All EFTPOS machines need a stable internet connection in order to accept payments. Many older and outdated EFTPOS machines from incumbent providers such as the big-4 banks (Commbank, NAB, ANZ or Westpac) as well as Tyro, are locked to the 3G network, and won't automatically switch over to 4G. The easiest way to find out whether a device you have is going to be affected by the shutdown is to contact the manufacturer or the provider. If you are a Zeller Customer, rest-assured, all our  EFTPOS terminals  are compatible with the 4G and 5G networks. My EFTPOS machine relies on 3G – what should I do? Contact your payment provider. To ensure your EFTPOS machine won’t lose connectivity when the 3G network gets switched off, contact your financial services provider and ask them. They will likely ask you for specific information about the model of machine you are using, so make sure to have your hardware and any documentation close by before picking up the phone. Have back-up hardware on hand. If your EFTPOS terminal is locked to 3G or you're concerned about getting an upgrade in time, it’s a great idea to have a back-up method to accept payments.  Tap to Pay with Zeller App  is a great, affordable way to accept payments without an EFTPOS terminal. Simply download Zeller App on your smartphone, and accept card and mobile wallet payments directly on your mobile device. Just make sure that your smartphone is 4G enabled too! Switch to WiFi or Ethernet. Most EFTPOS solutions provide various connectivity options beyond just  SIM cards , including the ability to default to Wi-Fi or connect via an Ethernet dock. This ensures a stable and reliable connection that doesn't rely on mobile or cellular networks. Avoid interruptions: switch to Zeller. Zeller is a modern financial services provider offering next-generation EFTPOS hardware to Australian businesses. By switching to Zeller, not only are you safeguarding your business during the 3G shutdown, you are also preparing your business for the future with the latest ever-evolving technology.

American Express’ Shop Small is back encouraging shoppers to support local business. Read on to learn how you can get involved and how you can capitalise on the momentum. While it’s been a tough few years for traders with record-high inflation off the back of a global pandemic, there is some good news: the movement to support local bricks-and-mortar businesses has gained significant momentum. A 2021 study even showed that  more than eight in ten Australians intended to shop locally in the future . With this renewed sense of community, it’s an important time to be emphasising the benefits of shopping locally. Leading the charge is  Shop Small , an Australia-wide celebration of local businesses, spearheaded by American Express. The initiative encourages shoppers to choose locally-owned stores over large chain retailers by giving them an added incentive to spend at small businesses. Read on to learn six ways to support the movement by helping get more customers through the door and enhancing their experience in-store. Six tips to boost revenue this August and beyond 1. Start accepting American Express This August, American Express’ Shop Small initiative will once again be encouraging its Card Members to shop at local small businesses where Amex is accepted. Eligible American Express Card Members, who register their card, get 5 extra points per $1 spent, in-store or online at participating small businesses between 1-4 August 2024, up to a maximum of 1000 bonus points¹. Meanwhile, during the month of August, every Amex transaction processed by an eligible business will receive one entry into the draw to win one of 10 x $10,000 Shop Small Business Grants2. The more American Express transactions you process, the more chances you have to win. As a proud American Express partner, Zeller is helping small businesses reach American Express customers by offering one low flat fee of 1.4% for all in-person card payments made through Zeller Terminal – including Amex and all other card types. Eligible businesses using Zeller will therefore go into the running for the prize pack and will automatically be listed on American Express’ Shop Small map to help community-minded customers find your business. If you’re not currently accepting Amex, now is the time to consider it. On top of the benefits of the Shop Small initiative, you will be tapping into a market of big spenders. Shoppers using Amex reportedly spend 1.8X more than non-Amex Card Members.3 To learn more about the Shop Small campaign and to read the full terms and conditions, click here . 2. Get to know your customers For many this will be obvious, but for those who have a tendency to hide out the back behind the accounts, take note: customers love knowing who they are buying from. Having a connection to the person selling to you not only makes the experience more pleasant, but will greatly increase the chances of repeat business. Spend time out on the floor, strike up conversations, make yourself known. Fashion retailer Christian Kimber , florist Matt Bisaro and the traders of Rathdowne Village can all attest to the importance of relationships in business. 3. Spring clean your window displays and update your signage Ahead of the busy retail season, give your window display a freshen up and reassess how visible your shop front is. Can people clearly see your business from the street? Does your signage effectively communicate your brand and your offering? Consider if there are opportunities to optimise your store’s impact and visibility with small changes that won’t break the bank. In addition, make sure you have clear signage to let your customers know that you accept all major credit and debit cards. 65% of Amex Card Members say they are more likely to shop at a store with clear signage for American Express. Order your free Zeller Card Payment Marketing Kit here and your American Express signs and stickers here . 4. Ensure your Google listing is up to date There’s nothing more frustrating than checking the opening hours of a business online, then arriving only to find that it’s actually closed. To capitalise on increased traffic thanks to the Amex Shop Small initiative as well as the busy holiday period, help potential customers find your address, opening hours, contact information and more by updating your business details on your Google Profile . If you have multiple venues, read our blog article on how to manage multiple locations on Google My Business . 5. Update your payment platform to avoid queues Customers are becoming less and less patient, and many will abandon their would-be purchases if the queue for payment is too long. It pays to invest in a contactless mobile terminal that can operate at speed. Zeller Terminal allows you to process every card and mobile wallet payment quickly and securely. The added possibility of Integrated EFTPOS , means sales can be pushed automatically from your POS to your EFTPOS machine, saving you from keying in the sale amount and reducing potential human error. Plus, innovative functionality such as Split Payments , further speeds up the process, by taking out the need to calculate who owes what for group purchases. The best part? Every in-person transaction taken on Zeller Terminal costs just 1.4% — including payments made with American Express. 6. Give back to your community It takes more than just existing in a local community to thrive in one. If you want your locals to keep your business front of mind, you need to be where they are. Seize every opportunity to get your brand name into local events or initiatives: whether it’s donating a prize to the local school fête or pub trivia, or offering up your shop to host an event. Vintage clothing store Route 66 regularly puts on free live music shows in-store and it has been paying dividends. By embedding your business into the heart of the community, you’ll engage new customers and ensure that your existing ones come back. Our small businesses are at the heart of what makes our local communities great. Use the tips above to encourage consumers to shop with your small business this August, and support other local businesses where you can. 1 & 2  If you'd like to read the full Terms and Conditions, please find them on the American Express web site here. 3 Source: American Express® commissioned internet panel survey conducted in April 2022 – May 2022 based on purchases made in the 6 months prior to the survey. Definition of American Express® Card Members: Respondents who reported that they have an American Express® Card and that they used that card to make purchases in the prior 6 months.

A new generation of beauty and hair professionals are forging their own paths, choosing to work independently rather than seek traditional employment. It’s a shift driven by new technology, social media, and a growing number of specialised co-working spaces. We spoke with Brisbane-based hairdresser Alandra Flatley and Melbourne-based skin and beauty therapist Emily Keane about their decision to go freelance, and how they're using technology, like Zeller, to streamline the transition. On first impressions,  Level 10, The Studio , in Brisbane’s inner suburb of Teneriffe, looks like a regular – albeit beautiful – hair salon. Clients sip lattes with a view out to the river while the team around them cuts, colours, and blow dries. What you don’t notice, however, is that most of the stylists are running their own business. This collaborative work environment, made up of freelancers, contractors, and a handful of employees, represents a significant shift away from traditional top-down business models, and one that is being embraced across the hair and beauty industry. The future looks good. “It’s the way of the future”, says  Alandra Flatley , a hair stylist who has been working from the space since November. After being employed in a salon for 17 years, she decided to go out on her own in early 2023 . “I just wanted more freedom and more flexibility,” she says. “I was keen to get out of that traditional environment and work somewhere where I could see the clients I wanted to see, work the hours I wanted to work, and be able to earn more.” Not ten years ago, this idea might have been a radical one, but with hair and beauty professionals now able to amass a network of followers (and potential clients) on social media platforms like Instagram and TikTok, and rent rooms or chairs within specialised workspaces – the barriers to entry aren’t what they used to be. Service over sales. For Emily Keane, a Melbourne-based skin and beauty therapist specialising in holistic skincare, the decision to become a sole trader was an ethical one. “When I was working for different spas and skin clinics, I wasn’t able to be authentic and fully care for the client,” she explains, “there was a huge amount of pressure on sales… we were told to get customers in for as many treatments as possible as often as possible, and then upsell any sort of products that would work for them… the sentiment was, ‘no matter what treatment they are getting, there's always something to sell them’. Which I just don’t agree with,” Emily says. It came down to the choice to either pivot into beauty education or open her own salon. She chose the latter. After leaving full-time employment, Emily launched  Cared for Skin & Body  from her rental in Caulfield North. “I really expected there to be way more roadblocks… but it just all kind of happened very quickly,” she says. “I can create my own rules and tailor everything to the client, rather than making them fit the box that suits the business.” – Emily Keane New tech tipping the balance. Indeed, both Alandra and Emily are amongst a cohort of first-time business owners who are benefitting from the latest tools and technology available to help them get set up. “Technology is affording so many more opportunities and giving people so much more freedom,” says Alandra, “We’ve got keyless entry into the co-working space, everything can be digitally locked, and there’s so much support now with companies like  Zeller  for managing your finances,  Hnry  for filing your taxes,  Timely  for booking appointments…” she explains. Emily, who also uses Zeller and Timely, agrees, “It's a lot easier now. Services are way more accessible for everyday people who aren’t tech wizards or have studied business. There's a lot of guidance within the companies as well, and a lot of support, so you don't need to be an expert in everything… You can give it all a go and you learn very quickly.” Flawless financial management. When it came to managing their finances, these digital natives were both quick to choose Zeller, citing the ease of creating an account online and the ability to manage their funds all in one place as motivating factors. “I also loved the fact that the  EFTPOS terminal  was such a good price and that I got a bank account and a debit card attached to it,” says Alandra, “Plus the  Zeller Savings Account  has such a good interest rate. So I started putting my tax and GST money in there each week.” Emily agrees, “A lot of what I needed was integrated within just the one tool which has been really important to me. I can do everything primarily through Zeller, including putting money away for tax and savings. It's very easy to keep my finances organised and see what's happening within the business,” she explains. As for accepting payments, Zeller’s range of solutions has also helped give them the flexibility they need for their modern businesses. For Alandra, accepting payments on her smartphone with  Tap to Pay  has given her one less device to charge (or forget at home!), while for Emily, it’s facilitated taking payment on the go when she does product drop-offs at her clients’ houses. Additionally, Zeller’s  online invoicing  solution has meant Alandra can charge the salon when they need help with extra clients, and  Zeller Virtual Terminal  lets Emily send payment links to customers who wish to pre-pay for their appointments or buy gift vouchers. The beauty of being able to accept all their payments and have their money settled nightly into their Zeller Account, means that they get a clear overview of their incoming and outgoing funds. “It shows me more in-depth information on where my money is coming from. I can track my sales and see what days are more popular,” says Emily. “Sometimes I might want to try a specific product but I'll wait until I see my cash flow for the week on  Zeller App  before deciding whether or not I should hold off on the order,” says Alandra. Everybody wins. Armed with modern apps like Zeller, these fiercely independent businesses are able to function efficiently and affordably – which in turn, reduces the pressure on bookings and sales. Both women agree: a lot more income can be generated by working alone. But it’s the clients who are the real winners. “Some people just want to come in and relax. It's a special treat. They don't want to be sold a bunch of stuff or be pressured to rebook at the end. They should be able to just enjoy that experience,” explains Emily. Similarly, Alandra believes that having independent stylists creates more accountability: “If you’re employed, you’re getting paid no matter what. But I know I’d prefer to have my hair cut by someone who really wants to be there, rather than someone who is just showing up for work.” By doing away with outdated sales tactics and sidestepping operational barriers thanks to new technology, these entrepreneurs are taking a modern and refreshing approach to business. And it’s reaping benefits for both them, and their customers.

What’s in a name? Everything when it comes to business. In this guide, we explain what you need to consider when choosing a trading name and answer all your questions about registering a business name, from costs to renewals, transfers, and trademarks.   What is the difference between applying for an ABN and registering a business name? When you apply for an Australian Business Number (ABN ), you are declaring your intention to run a business. When you apply for an ABN without also registering a business name, then your business name will automatically be your first and last name (eg. John Smith). If you plan on trading under a name other than your own name (eg. ‘John’s Car Cleaning’), then you will need to register the business name. While ABNs are managed by the Australian Business Register and business names are managed by ASIC , you can still register for both at the same time using the Australian Government Business Registration Service . Similarly to ABNs, business names are registered nationally, so if your business expands, you will not need to register again with other states or territories. Why do I need to register a business name? First and foremost, if you plan on trading under any name that is not your own, you will be legally obliged to register a business name. Beyond its administrative purpose, having a recognisable business name is also a great way for your customers to identify you and distinguish you from your competitors. A good business name will also give your operation more legitimacy and professionalism when written on invoices or social media for example. How to choose a business name Whether you’ve already got a name in mind or you’re in the process of brainstorming, there are a number of factors you need to consider when deciding on your business name. Relevance and memorability: Your business name either needs to reflect the nature of your business and the products or services your offer (eg. ‘Wedding Cakes by Jessica’) or it needs to be simple and memorable (eg. ‘Google’). Ideally it will be both! Uniqueness: Do some market research to ensure your name sets you apart from the competitors. You cannot register a business name that is identical or too similar to the registered name of another Australian business or company. You can check whether your business name is available using the business name check tool , and the TM Tracker to check whether the name has been trademarked. Branding potential: Consider how the name fits with your overall branding strategy, including logos and slogans. If your name is too long, it will be harder to create simple, identifiable marketing materials. Domain availability: If you plan on building a website, it’s important to know that the domain name (the URL or web address that people use to access your site) is available before deciding on it. Your web address needs to accurately reflect your business name as this will make it easier for your customers to identify you online. One quick way to check for the availability of a domain name is to do a simple web search. Type in the name you want to use, including domain extensions, such as .com, .com.au, or .net. Search engine optimisation (SEO): A business name that includes relevant keywords related to your product or service can improve your visibility in search engine results. If your business just serves a local area, including the location in your business name can also boost your rankings in local search results. Social media handle availability: In certain industries, an Instagram or TikTok account can be just as powerful as a website, therefore checking the availability of a social media handle (the “@” symbol followed by the username) is as important as a domain name. The simplest way to check this is to enter your proposed business name into the social media’s search bar. Appropriateness: Culturally and socially speaking, it’s important to consider whether the name is appropriate, ensuring it doesn’t include any potentially offensive language. There are also certain words, characters, and expressions that are restricted. You can learn more about these on the Australian Securities and Investments Commission (ASIC) website. How do you register a business name? There are three ways to register a business name: The Australian Government Business Registration Service – this service combines several business and tax registrations in one place. If you haven’t yet applied for an ABN, then you can do so and register your business name online at the same time. ASIC Connect – If you already have an ABN, you can apply for a business name directly with ASIC Connect . Private service provider - You can choose to register or renew your business name with a private service provider (PSP). This could be an accountant, solicitor, or another business that provides online services with ASIC. They will usually charge a fee for their services above what ASIC would charge. Note that when you register for a business name, you’ll need to choose a business structure (a sole trader, company, partnership, or trust, for example). It is therefore important that you do your research before applying to ensure you know what kind of structure is most suitable for your business. If you’re not sure, click here to take the ‘help me decide’ quiz. How much does it cost to register a business name? The fees to register your business name with ASIC are: $42 for 1 year $98 for 3 years How long does it take to have your business name registered? Completing an online business name application should take approximately 12 minutes. If you have an ABN, have submitted the required documents, and made payment, you can expect confirmation within: 2 business days for credit card payments Up to 5 business days for payments made via BPay, EFT, or bank transfer Can you have multiple business names under one ABN? You can register multiple businesses under the same ABN, provided they share the same business structure. If a business has a different structure, you will need to apply for a new ABN. For example, if you are a sole trader working as a carpenter, and you plan on starting a private building company with a business partner, together you will need to apply for a new ABN and register a name for the new business structure. On the other hand, if you are a sole trader, working under the name, ‘Wedding Cakes by Jessica’ and you decide to open a small café under the same ABN and business structure, you simply have to register the name of the new venture through the ASIC website. Can I change my business name after registering? No, once you have registered your business name, you cannot change it. If you decide you’d like to trade under a different name, you will need to register a new one. When do I need to renew my business name? You’ll receive a notice to renew your business name by email at least 30 days before your renewal date. Once you receive your renewal notice from ASIC, you can renew your business name through ASIC Connect or ASIC’s ‘Pay now’ service. If you don't renew your business name, on time, the name may be cancelled. If you have multiple business names, or also have a registered company, you can ask ASIC to align the renewal dates for those registrations. How much does it cost to renew my business name? It costs the same amount to renew a business name as it does to register: $42 for one year $98 for three years How do you transfer a business name? If you are selling your business and need to transfer the business name to the new owner, you can do so on the ASIC Connect website by following these steps . Do I need to trademark my business name? While ASIC works to ensure that no two businesses can register the identical name, it cannot prevent another business from registering a name that is similar . What’s more, when you register a business name with ASIC, it does not grant you exclusive rights to that name, meaning that someone else could still trademark the name. If you would like to protect your business name, you can do so with a trademark. A trademark is an intellectual property (IP) right that sets your distinctive brand, product, or service apart from competitors in the market. It gives you exclusive rights to use your business name in connection with the goods or services for which it is registered, helping prevent others from using a similar name that could confuse customers. It also gives you legal recourse to take action against anyone who infringes on your trademark, including stopping them from using your business name and potentially seeking damages. Starting a business? Zeller has your finances covered. We know you’ve got a lot on your to-do list, but thanks to Zeller you can cross off ‘open a business transaction account’ in as little as six minutes. Plus, with a suite of tools to help you accept payments, manage your expenses and track your cash flow, Zeller will ensure you start your business on solid financial footing.

1. It’s my first time filing taxes for my new business, what do I need to know? Many first-time business owners get tripped up by their tax obligations the first time round, because as Sidney puts it: “You don’t know what you don’t know.” If you’re feeling overwhelmed, it’s understandable: tax law is very broad and complex, with obligations that change depending on a wide variety of factors, from what you’re selling to how your business is structured, and what your annual turnover is. “Everyone knows about income tax, but when you start having to deal with  GST  and  FBT  or  WET , payroll tax, or when you’re working with companies based overseas, it becomes much more complicated,” says Sidney. “That’s why it's very important to have a business tax accountant to discuss these issues with. To help navigate those things and make sure that there are no penalties or fines applied for the incorrect handling of that,” he says. 2. What should I be looking for in a small business tax accountant? As a business owner, it’s not necessary for you to understand every nuance of Australian tax law, however it’s important that you’re not left in the dark either. “You want to find a business tax accountant who is approachable, understanding, and can communicate really well on these issues,” says Sidney. “I have met clients who have misunderstood their tax obligations, purely because they were working with a small business tax accountant that didn’t have experience in their area,” he continues. “With smaller accounting practices, they might be great at doing individual tax returns and sole trader tax returns, but then their expertise doesn't really branch into other areas. So, it's really important to find an accountant that meets your level of complexity.” When looking for a business tax accountant, ensure you ask them whether they have experience working with businesses in your industry, but also, with businesses at the same stage lifecycle as you. “Some accountants work with small businesses, others with startups and scale ups and others with more mature businesses,” says Sidney, it’s very important to find one that understands your particular needs.” 3. What can I expect to get out of working with a business tax accountant? At a minimum, a business tax accountant will ensure you are meeting all of your tax obligations, however a good accountant will also work with you to arrange your financial affairs so as to reduce your tax bill as much as possible. This is what is often referred to as ‘tax planning’ or ‘tax-effective cash flow management. “Tax planning is one of the most important and most beneficial services to pick up from a business tax accountant because once a business becomes profitable, it is the accountant's job to figure out how to maximise that profit,” says Sidney. “There are different strategies that an expert business tax accountant would look into, such as the structure of the business. If they originally started as a sole trader or they're just a one-entity company, maybe they'll consider a holding company or family trust,” he continues. Business tax accountants will also analyse your finances and make recommendations on where income should go, so as to minimise your tax bill. “This includes advising you on certain tax concessions, such as the $20,000 instant asset write-off,” says Sidney. This program, which was extended in  this year’s federal budget , allows businesses to claim an immediate tax deduction after buying a new piece of equipment – a vehicle, a coffee machine, or  EFTPOS machine  for example. “A business tax accountant will ensure you’re aware of all the tax concessions available to you, which can often help you make decisions about whether to purchase an asset or not,” Sidney explains. 4. What can I do to ensure my time with a business tax accountant is productive (and cost effective)? Working with a business tax accountant doesn’t come free – as with all accounting and bookkeeping services, billing is calculated per hour, so the longer you spend, the more you will pay. To help you optimise the time you spend with your business tax accountant, there are a number of things you can do ahead of meeting them. “If you’re managing your own bookkeeping, it's very important to have all of your accounts reconciled at least up to the 30th of June before you meet,” says Sidney. “If there are any transactions that you’ve tried to reconcile but you’re unsure of, it’s a very good idea to note these down in a separate document so that when you have a discussion with your accountant or bookkeeper, you can tackle these quickly, rather than having to trawl through spreadsheets together.” For businesses that are a little more advanced, such as those that are already working with a bookkeeper for their day-to-day reconciliation, but that have not yet entered into tax planning, Sidney recommends preparing a cash flow forecast. “A cash flow projection spreadsheet allows you to easily see how you’re tracking for the year,” he says, “It will be able to tell you whether you’re a little tight on cash, or what your profit looks like. If you’re profitable, your accountant might make recommendations around investing in some assets, restructuring, or paying dividends before the end of the financial year to reduce your tax liability,” he explains. 5. What tools will make managing my tax accounting easier? Whether you’re a sole trader doing all your own reconciliation, or whether you're running a multi-person company with an in-house bookkeeper: using the right tools to manage your money will set you up for success. “When it comes to accounting software, Xero is one of the biggest and probably the most popular,” says Sidney. “For payment processing,  Zeller ’s ease and transparency really stand out. The systems are user-friendly, it’s a modern, market-leading product and it works seamlessly with Xero, so it makes accounting administration a breeze,” he says. Used together,  Zeller and Xero  allow you to provide accurate and up-to-date financial reports to your business tax accountant, which will give them the visibility they need to make informed recommendations, specific to your business. Disclaimer: The information provided on this site is for general informational purposes only and should not be considered as advice that takes into account your business needs and objectives. If you are unsure, seek the advice of a qualified accountant or financial service advisor before deciding whether a savings account is right for your business.

From immediate tax deductions to energy rebates, and mental wellbeing support, here’s what this year’s budget means for you and your business. Running a business is tough at the best of times, but when cost-of-living pressures chip away at consumer spending and inflation increases your supply costs, it can start to feel like an uphill battle. For the last eighteen months, this has been the sentiment for many of the 2.5 million small business owners across the country, with a good number hoping that this year’s federal budget would provide some much-needed relief. Indeed, the budget, handed down by Treasurer, Jim Chalmers, on Tuesday 14 May does offer some short-term respite, notably in the form of an extension to the instant asset write-off program, $325 energy rebates, and an abolishment of 457 nuisance tariffs. In addition, small businesses will benefit from funding for programs dedicated to mental wellbeing, cyber security, innovation and more. Keep reading to discover what the new measures mean for your business. 1. $20,000 instant asset write-off program extended. The government’s instant asset write-off program – which has seen various iterations since it was first introduced in 2015 – is being extended for another year. This measure allows business owners to invest in their growth by claiming an immediate tax deduction after buying a new piece of equipment – a vehicle, a coffee machine, or an  EFTPOS machine  for example. Small businesses with an annual turnover of less than $10 million will be able to immediately deduct eligible assets costing less than $20,000 until 30 June 2025. However, this good news does come with a caveat. For those who remember,  last year’s budget  did promise the same thing. The legislation, however, is still yet to be passed. If the government fails to pass the relevant legislation from last year’s budget before June 30, 2024, small businesses will miss out on this important cashflow support when they lodge tax returns from 1 July. We recommend keeping an eye on the news over the coming weeks to stay up to date on the matter. 2. Tax cuts to provide cost-of-living relief to all Australians: an average of $36 a week. The Labor government’s signature tax policy, which was announced earlier this year, and will come into effect on July 1, is designed to alleviate cost-of-living pressures on Australian households. While the tax cuts will bring some respite to all 13.6 million Australian taxpayers, the Labor government’s redesign will direct more benefit to low- and middle-income earners, compared to the Morrison government’s proposal, which skewed more heavily towards those with higher salaries. On average, Australians will be receiving a total tax cut of $1,888 or $36 a week. By relieving cost-of-living pressures, this measure will help positively impact, spending, confidence, and potential revenue for small businesses. 3. $325 energy rebates for eligible small businesses. The Russian invasion of Ukraine has had a ripple effect on energy prices across the globe, sending them skyrocketing. Once again this year, the government has stepped in to help with its Energy Bill Relief Fund which will provide energy rebates to each of the approximately one million businesses on small customer electricity plans to help cover their bills. From 1 July 2024, eligible small businesses will receive $325 on their electricity bills throughout the year. Additionally, the government is providing $1.8 million to progress regulatory reforms to retail energy markets that will support consumers experiencing hardship and ensure small businesses are on electricity contracts that work better for them. 4. Free mental health coaching for small business owners. The last few years have not been easy on business owners, and if it’s taken a toll on your mental health, you’re not alone. Thankfully, this budget is investing a further $10.8 million to deliver tailored, free, and confidential financial and mental wellbeing support for small business owners through the  NewAccess program . This program has been developed by Beyond Blue to give small business owners support during challenging times. Eligible for any business owner aged 18 and over, the program offers six sessions with a coach to help overcome difficult issues and manage stress. Additionally, the government will be extending the  Small Business Debt Helpline , a national, free and confidential phone-based counselling service that offers advice to small business owners struggling with their business finances. 5. Slashed import tariffs to reduce administrative burden for businesses. Whether you’re importing toasters, toothbrushes, or tools, you’ll be glad to know that your compliance costs have just gone down. The government has eliminated 457 ‘nuisance tariffs’ to simplify the trade system and cut down the administrative burden, especially for small businesses. Historically, these tariffs were introduced to protect Australian producers, however as the name suggests, they have become more of a nuisance than a benefit as most of the goods imported under these tariffs were already eligible for existing tariff preferences or concessions, yet they still required business owners to apply for them. Tariffs will be eliminated on imported goods such as toothbrushes, hand tools, fridges, dishwashers, clothing, and menstrual and sanitary products. 6. Funding to build cyber resilience for businesses. It’s not just the likes of Optus and Medibank that fall victim to cyber attacks, hundreds of small businesses around Australia are targeted by hackers and scams every year. This year’s budget sees continuing support for a number of programs introduced to help bolster cyber security among Australian small businesses. The  Cyber Wardens program , and the Small Business Cyber Resilience Service will receive a combined $34.5 million to educate small businesses about cyber threats and practices to adopt to keep their businesses safe. An additional $7.2 million will support the Cyber Health Check – an online interactive tool that enables small and medium businesses to self-assess their cyber security maturity. 7. Assistance for small businesses to win government contracts and expand internationally. In a bid to help small and medium businesses win more government contracts, the government has updated the Commonwealth Procurement Rules to significantly increase the number of SMEs that can participate, and is improving  AusTender  to make it easier to identify small and medium businesses on government panels. Similarly, the  Buy Australian Plan  will also open its doors to government work for more small and medium businesses by simplifying and decoding procurement processes. Additionally, the government will invest $183.8 million in defence industry grants to support Australian small and medium businesses, including a program to reduce the administrative burden on SMEs and provide greater opportunities for tailored financial support. Plus, to help Aussie businesses expand abroad, the government is committing $10.9 million to the  Go Global Toolkit  online platform. 8. $392.4 million in grant funding to support business innovation. To help innovative Australian startups and small businesses get off the ground, the government is committing $392.4 million to the  Industry Growth Program  to help commercialise their ideas and grow. The program supports businesses that are working within the government’s priority areas, and developing Australia's future manufacturing capability. Businesses can apply for grants of $50,000 to $250,000 to support early-stage commercialisation projects and $100,000 to $5 million for commercialisation and growth projects. An additional $18.6 million is going to the  Digital Solutions  program to help small businesses embrace the opportunities of digital tools including eCommerce, digital marketing, or  online invoicing . 9. Support for education and training to address the labour and skills shortage. Your output is only as good as your staff, but Australian businesses are being hampered by a critical shortage of skilled labour. To help address this, the government is providing funding to a number of programs that will expand access to education and training, including an $88.8 million investment to provide an additional 20,000 fee-free TAFE places in courses relevant to the construction sector. This is on top of the additional 300,000 fee-free TAFE places made available from 2024 to 2026 in areas of priority skills. $1.8 million will also be delivered to streamline skills assessments for around 1,900 migrants to work in Australia’s housing construction industry and $21.9 million will go to support social enterprises and employers that engage job seekers through paid employment placements of up to six months. 10. A fairer playing field in the franchising sector. The government has committed $3 million to implement recommendations that were laid out in the 2023 Schaper Review of the Franchising Code of Conduct, a landmark review into Australia’s franchise law. The franchising sector, which comprises thousands of small businesses and contributes more than $135 billion to the Australian economy each year, will soon see an updated set of regulations. The improved code will promote best practice conduct between franchisors and franchisees and make it easier for small businesses to operate in the sector including through better access to dispute resolution. What did you think of this year’s budget? Share your thoughts with us on  Facebook ,  Instagram ,  Twitter , or  LinkedIn . And don’t forget to sign up to the Zeller Newsletter to receive more small business news, tips and stories straight to your inbox. To find out more about how this year’s federal budget impacts small businesses, refer to the small business fact sheet .

Thinking of scaling up? Give your business the best chance of success by timing it right. You run a business. You’ve got customers, and your product or service keeps them coming back. At this stage of your business journey, your challenge shifts. Where once you were striving to make your business viable, you are now working towards making it profitable and sustainable. This next phase of growth is both exciting and risky, so it’s important not to rush into it. Read on to learn the six signs you’re ready to take the next step. 1. You have positive cash flow. Cash flow is the make or break of any business. It’s what ultimately determines whether a business can grow sustainably, or whether it is destined to fail. Ensuring there is more money flowing in than is flowing out, is the number one most important thing you can do before deciding to expand your business. Healthy cash flow is intrinsic to growth for a number of reasons. Expanding your business inherently involves risk – whether it’s through hiring more employees, investing in a large piece of equipment or machinery, or opening a new premises – having healthy cash flow will help mitigate this risk. It will give you a financial buffer that can help you absorb any setbacks or unexpected costs associated with your expansion plans. Similarly, having positive cash flow will give you the ability to take advantage of opportunities when they arise. If a lucrative client contacts you for an ongoing partnership or requests a significant quantity of your product, your ability to take on this new customer is entirely tied up in whether or not you can afford it. Even though it might be tempting to take on larger clients or jobs, if you do not have the cash on hand to deliver the product or service, it could put your business in a perilous situation. Having positive cash flow is the key that unlocks future growth opportunities. Don’t try breaking down the door without the key. 2. You have a reliable team. Your business is only as strong as the people in it. If you plan on expanding your operation, it's paramount that you have a trustworthy team who will support you in the process. Ask yourself: are they reliable? Are they passionate? Are they knowledgeable? Are they driven? If you have more than one employee, do they work well together? Additionally, it’s important that you have a healthy work culture within your business. Ensure your employees feel supported and respected, talk to them about your expectations, their ambitions, and most importantly, ensure you are paying them correctly (if you’re not sure, read our guide to the minimum wage in 2024 . Think about how the growth of your business might offer them opportunities to up-skill, gain responsibility or earn more. It’s essential you have buy-in from them before you start executing the growth plan. However you intend to grow your business, there will likely be a heavier workload – whether it’s answering more customer queries, handling higher production volumes, or managing additional sales channels. A team that already has experience and knowledge will be much better equipped to absorb this increased load. 3. You have business savings. Whether you plan on taking out a loan to finance the next stage of your growth, or whether you intend on funding it yourself, you’re going to need some savings to back you up. Adding funds to an interest-bearing savings account is a simple way to earn some passive income that can be invested back into your business. Additionally, having some business savings also improves your position to borrow. In ascertaining your credit rating, a lender might assess your cash flow and your cash on hand, so having a savings account can assist in providing this context. Importantly, having a cash reserve will also act as a safety net in the event that your growth strategy doesn’t go quite according to plan. If COVID-19 taught us anything, it’s that you never know what’s around the corner. As you take on more risk in this next phase of growth, it’s important to have a cash buffer that your business can use through unforeseen expenses. * Terms apply. 4. You have a loyal customer base. Before you go looking for more customers, you need to nurture those that you have. Remember, it’s much easier to re-engage an existing customer than it is to find and convert a new one. Your existing clientele is already convinced of the quality of your services or products, and you already know and understand their purchasing behaviours. As you execute your growth strategy, ensure your customer service is not compromised in any way, you cannot risk losing your loyal customers. They are, after all, the driver of your cash flow as well as your best sales representatives. Before you roll out your growth strategy, seek your customers’ feedback. Positive testimonials will help give your business legitimacy and will help convert new leads as you expand your operations, while negative reviews can help you identify shortcomings that need to be ironed out before you expand. 5. You have an opportunity. One of the biggest indicators that it’s time to scale your business is the presence of an opportunity. This may take the form of a partnership proposition, a new high-volume client, entry into a fresh market, or a gap in an existing market, for example. If you own a clothing store, you may decide to stock additional sizes. If you run a restaurant, you might explore the opportunity to rent a market stall outside of your local area and increase awareness of your brand. If you own a beauty salon, you might employ a technician who can offer an additional service. Whatever shape or size your opportunity takes, it must align with your business goals, resources, and capacity for growth. When evaluating the opportunity, conduct thorough market research, analyse potential risks, and project the impact on your operations. The goal is to be able to effectively capitalise on the opportunity while maintaining business as usual for your existing clients or customers. 6. Your operations are efficient. Before you expand, you need to know that your resources are being used efficiently. If your business is leaking money, it’s very important to find the cracks before you take on more work or more employees. When operations are optimised, unnecessary time and money are saved. Conversely, if your business expands before it has streamlined its processes, the growth can further exacerbate inefficiencies, leading to increased costs and reduced profitability. The best way to assess efficiency in your business is to follow the money. Every expense needs to be traced. If you find you’re spending too much on staff, ask yourself what new processes you could put in place to help your employees do their work faster, and in turn, reduce your labour costs. Analysing sales data can help you recognise patterns that can inform when you need more or less staff on the floor. If you’re spending too much money on bank fees, it might be time to consider an alternative EFTPOS provider or whether surcharging is right for your business . If you can’t keep up with what your team is spending, an expense management system will help ensure budgets aren’t exceeded and that money isn’t being wasted on unnecessary purchases. Zeller can help. From accounting tools to POS software, and content management systems, there is plenty of technology available to automate or simplify processes and make your operations more efficient. Zeller is one such service that helps business owners manage their money. An alternative to your traditional business bank, Zeller helps you monitor every cent that flows in and out of your business – from accepting payments to storing funds and paying for expenses. Everything can be tracked in real-time via an online dashboard or Zeller’s mobile app – an important feature that will prove essential when tracking the success of your growth strategy.